Practical writing on search and answer-engine optimization — with real numbers from our own crawler, not borrowed statistics.
A real 25-page crawl scored 83/100 for SEO health and 13.2/100 for answer-engine readiness. Nothing was broken — and that was exactly the problem.
Read the breakdown →From first crawl to branded report: the process for delivering an SEO audit under your own name, and what to put in it.
A re-crawl is only useful if you read the diff. The six changes worth checking every time, and which ones signal real trouble.
The repeatable monthly process for auditing many client sites — schedule, triage, report — without it eating a week.
Which Schema.org types earn AI citations, which are noise, and the JSON-LD to copy. FAQPage, Article, HowTo and Breadcrumb.
GPTBot, ClaudeBot, PerplexityBot and Google-Extended read your robots.txt. One inherited line can make you invisible to AI search.
What counts as thin content, why the 200-word line exists, and when a short page is genuinely fine. With real crawl data.
Not every SEO issue costs the same. The 11 checks isaeo scores, ranked by severity, and what each one is really worth fixing.
A real 25-page crawl scored 83 for SEO health and 13.2 for AEO. Here's the gap that produced it — and why it's so common.
llms.txt proposes a a map of your site for AI models. We checked who ships one, what it contains, and whether it's worth your time.
SEO earns rankings; AEO earns citations. What answer-engine optimization is, how it differs from SEO, and what to change first.
Free plan: 10 pages, SEO + AEO scores, prioritised fixes. No card required.
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